Hotel room with white bedding and small desk at the window


Our business is furnishing hotels, but our purpose is to free up our clients to focus on delivering exceptional hospitality to their guests. Contact Us
Reception Area Of Modern Hotel with reception desk and plants


More than design, manufacturing, and procurement, we understand how to efficiently bring hospitality visions to life. Our Products
Fresh White Hotel Towels Folded and Stacked on a Shelf


We show up everyday with a singular purpose — help our hospitality partners achieve their property and business goals. Franchise Hotel Solutions
Interior drawing with material color scheme


Thinking strategically to solve problems, making FF&E procurement runs easier and reducing risk, is what we do for our clients. Independent Property Solutions
Open hotel room door


Valiant exists to be a go-to solution resource so that our partners can focus on delivering world-class hospitality services. Our Company
Why Valiant
Hotel bed with orange decorative pillows and towels at the end of the bed

Our Promise

We strive to be more than designers, manufacturers, and procurement experts by focusing on your hospitality business and directing our efforts to help you achieve your long-term goals. The Valiant brand promise is to earn our reputation every day by establishing long-lasting and meaningful relationships built on trust and respect.

Our Company Ethos
Two men standing outside of Valiant's headquarters

Our Story

Valiant opened its doors with 3 employees in 1961. We were founded based on the principles of unsurpassed integrity and impeccable business ethics, committed to working with our customers as partners and friends. Today our company has expanded in size and capabilities with scores of talented and experienced associates filling our ranks. However, after over 60 years our founding core business principles still remain woven into the very fabric of our organization, and we believe this sets us apart. We are proud to have long, established relationships with our clients, maintain a culture of customer service, and believe in adding value to every transaction and service.

Our Company

FF&E Solutions for Franchise Branded Hotels

Trusted by brand names for generations, our ability to deliver is ideal for franchise hotel properties looking for FF&E procurement solutions. We offer a single source for furniture, fixtures, equipment, and more, with a wide selection of quality products. With reliable, efficient, and cost-mindful expertise, hotel properties can realize the benefits of a streamlined and simplified process, increased buying power, and better overall value.

Franchise Solutions

FF&E Solutions for Independent Properties

We proudly provide independent hotel properties with comprehensive FF&E procurement services from start to finish. Our services are cost-effective, allowing hoteliers to save time and money. A team of experienced professionals supports the entire process to ensure that projects are completed on time and up to specifications, so our clients can focus on providing guests with a memorable experience.

Independent Solutions
Exterior of Microtel by Wyndham building

“Valiant has procured FF&E for two new construction select service properties for us and I would highly recommend them. We found their pricing to be highly competitive compared to other similar purchasing firms. We also found that they saved us money with their purchasing power when compared to buying direct from the same vendors, in addition to adding tremendous value with their project management skills… I would recommend Valiant and plan to use them for future projects.”

Valiant Product Catalog

Valiant Product Catalog

Our extensive product offerings include floor and wall coverings, lighting, seating, bed frames, casegoods, window coverings, fabrics, finishes, artwork, mirrors, and more.