FF&E Made Easy
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Our Story
Valiant Products
Our business is furnishing hotels,
but our purpose is to build meaningful relationships
Valiant opened its doors with 3 employees in 1961. We were founded based on the principles of unsurpassed integrity and impeccable business ethics, committed to working with our customers as partners and friends. Today our company has expanded in size and capabilities with scores of talented and experienced associates filling our ranks. However, after over 60 years our founding core business principles still remain woven into the very fabric of our organization, and we believe this sets us apart. We are proud to have long, established relationships with our clients, maintain a culture of customer service, and believe in adding value to every transaction and service.
We don’t just furnish spaces—we bring them to life.
Frequently Asked Questions
Find answers to commonly asked questions about our products and services.
How do I place an order with Valiant?
Call us at 1-800-347-2727 and press “503” for Customer Service, or email Sales@ValiantProducts.com. One of our Associates will help with your order or connect you with a Brand Specialist for more detailed guidance.
How are franchise brand submittals and approvals handled?
Every franchise brand has different requirements. Valiant will submit the required information to the Brand for approval on your behalf. This may include product specifications, samples, FF&E layouts, interior design drawings and/or other information. We work closely with major hotel brands to help get approvals quickly and smoothly.
What are typical lead times for Hotel FF&E?
Lead times depend on the product and production schedules. Stocked items may have lead times as short as 1-2 weeks. Some custom and made-to-order items usually take 6–8 weeks, but some can take 12–16 weeks. The lead times may be longer or shorter depending on how full the factory production schedules are. Let your Brand Specialist know your timeline so we can help select products that fit your schedule. We can also coordinate shipments to match installation needs (carpet and wall finishes before furniture, artwork and lighting after furniture, etc).
Is your furniture USA-Made?
Yes! We manufacture casegoods & window treatments right here in Denver, CO. In addition, we manufacture globally depending on your needs.
How early should I begin the FF&E selection process?
The earlier the better. There are many facets to a hotel renovation or new construction project, such as understanding the franchise brand requirements, budgeting, interior design (if required), product selection, FF&E layouts, franchise brand approvals (if required), financial arrangements, product lead times, installation timing and others depending on the nature of the project. Many times, all of these moving parts aren’t considered, causing issues that could have been prevented with an earlier start to the FF&E selection process. It is best to contact Valiant several months in advance so we can help you develop a plan that will fit your needs.
Does Valiant offer Project Management Services?
Yes. Coordination & timing of the various shipments and logistics to fit the needs of the project can be very challenging. Valiant helps keep schedules intact, ensures coordinated deliveries and keeps logistics cost-effective & efficient. Our Project Managers work hard to ensure the best possible results and keep you informed along the way with written Product Status Reports. And we do this at no extra cost.
How do I know if Valiant has the right products for my hotel?
Valiant has been serving the hospitality industry for over 60 years. Our products are specifically geared to meet the requirements of the hospitality industry, whether the hotel is independent or franchised. We are proud to be trusted as an approved company for manufacturing and procurement of many major brands. Our Brand Specialists work hard to understand each hotel brand’s requirements, helping ensure compliance and fast approvals.
Does Valiant offer interior design services? If so, what are the fees?
Yes – Valiant has professional interior designers on staff. Some FF&E projects need only limited design support, which we provide at little or no extra cost along with your FF&E purchase. Other projects require more comprehensive interior design services. We tailor the approach to meet your needs and keep costs manageable alongside your FF&E purchase.
How do I get a budget for my project?
Contact a Brand Specialist at 1-800-347-2727 and press “503” for Customer Service, or email Sales@ValiantProducts.com to discuss the requirements of your project. We can quickly provide budgets that fit your needs, whether your hotel is franchised or independent.
Does Valiant offer financing?
Yes. We partner with financial institutions to provide flexible options for projects of nearly any size.
I am not doing a big renovation; can I order just a few items?
Absolutely! Whether you need a few replacement bedcoverings or are looking to upgrade slowly over a period of time, we can help with that. Call us at 1-800-347-2727 and press “503” for Customer Service, or email Sales@ValiantProducts.com and will be happy to help you find what you are looking for.